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      West End

       

      For more than a century, the passion that drives all those associated with the design, manufacture and commercialisation of West End Watches has in no way faltered. That same passion also inspires, without any doubt, all those who like wearing watches so rich in history. With 20 million watches sold in 140 years of uninterrupted activity, West End is one of the most highly esteemed Swiss watch brand names in the world.

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      DISCOVER THE WEST END CLASSICS COLLECTION

      The Classics
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      The Classics
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      The Classics
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      THE 75TH ANNIVERSARY HERITAGE SET

      Created to mark 75 years of partnership with Ahmed Seddiqi, this limited-edition Heritage Set features a reimagined pocket watch and wristwatch inspired by West End’s early classics. Each timepiece reflects timeless craftsmanship and the historic friendship that helped shape watchmaking in the region.

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      Visit any of our boutiques to discover our extensive collection of brands